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Blue Tree Premium Paulista

A block from Avenida Paulista, in the leafy streets of Cerqueira César, Blue Tree Premium Paulista puts you right in the centre of São Paulo. MASP, with its bold red frame lifting the gallery above the pavement, is a short stroll away. So are the boutiques and pavement cafés of Rua Oscar Freire and the theatres, galleries and restaurants that fill the surrounding streets. The hotel blends Japanese attention to detail with warm Brazilian hospitality, and that shows from the moment you check in. Rooms are calm and comfortable, a quiet place to come back to after a day in this busy city.

Exterior

Pool

Bedroom

Lobby

Restaurant

Gym

Breakfast is a highlight. Alongside Brazilian fruits, breads and coffee, there are Japanese touches that reflect the hotel’s roots and the nearby Liberdade district. The restaurant, Noah, serves lunch and dinner, and the lobby bar is a relaxed spot for a caipirinha once the city lights come on. A heated pool and a fitness centre make it easy to unwind, and room service is there when you would rather stay in. From the front door, Paulista’s museums and cultural centres are all within walking distance, and on Sundays the avenue is closed to traffic and taken over by musicians, street artists and families out for a stroll.

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